Yvette Hill’s journey into women’s health and wellness began with her own pursuit of living better and helping those around her find answers. From supporting new mothers in breastfeeding to guiding women toward healthier lifestyles, she has built her private practice with empathy, expertise, and a mission to reduce the anxiety that often surrounds women’s health.
This interview is part of Exeleon’s Emerging Women Entrepreneurs Series, where we highlight the unique challenges, stories, and triumphs of women creating impact through their work. Yvette’s story underscores the importance of empowerment, community, and persistence in building a business in wellness.
Let’s start at the beginning. What inspired you to start your private practice in women’s health and wellness?
Yvette Hill: My journey began because I was genuinely trying to live a better life. I was also surrounded by women who were searching for answers. I understood the power of food, and I knew that many people could improve their health with guidance around healthy eating.
Like me, many women struggled with breastfeeding and feeding babies. I wanted to help them succeed and to move through this part of life with less anxiety.
Launching a business is never easy. What was the biggest challenge you faced in your first year of building your private practice, and how did you overcome it?
Yvette Hill: I did a lot of second-guessing. I wanted everything to be perfect before launch. I kept waiting for the perfect time. Eventually, I realized that with three kids and a busy schedule, there’s never a perfect time.
So, I jumped in and started small, doing manageable steps instead of waiting for one big perfect project. That mindset shift allowed me to get moving and build momentum.
Many people outside the field may not fully understand the complexity of women’s health care. What are some aspects of your work that people often underestimate or overlook?
Yvette Hill: Because so many people don’t understand women’s health, patients are aware of that gap. Many have chosen me to manage their care because I’m a woman. In addition to understanding the uniqueness of the female body, women want to be empowered, heard, and supported. That is often underestimated.
Entrepreneurship can be isolating, especially in wellness fields. What kind of support system or community has helped you the most during your journey?
Yvette Hill: Community is so important. I have connected with local professionals in my field, and I’ve also found online groups that have been truly supportive.
What I’ve found most fulfilling is mentoring others who want to go into this field. It keeps me connected while also giving back.
For other women considering launching a health-focused private practice, what’s one thing you wish you had known before you started?
Yvette Hill: There’s a lot of tracking involved with insurance and licensing. You know it exists, but you don’t realize just how much time it takes until you’re in it. Creating a system early on makes it more seamless, so you can focus on counseling and patient care instead of paperwork.
As a new entrepreneur, how have you dealt with self-doubt, decision fatigue, or imposter syndrome, if at all?
Yvette Hill: This was something I had to overcome. I also deal with general anxiety and starting a business can amplify that. The way I moved forward was by taking action — even if it was the smallest step.
Each little step gave me confidence to do more. I celebrated myself along the way: launching my practice, becoming an expert source for media, and mentoring others. The key is starting, even if it’s small, and then building from there.
Where do you see your business in the next 3–5 years? What’s your vision for the future of women’s wellness and your role in shaping it?
Yvette Hill: I’d like to grow my private practice into a group practice within the next 3–5 years. I’m also working to launch digital products in the next year, including media content.
Beyond that, I want to mentor more wellness professionals and see women’s health evolve with a growing number of qualified experts who will help shape this broad and important industry.
